Is the servant leader using the leadership for the new digital age ?

Posted on: Wed, 05/08/2019 - 08:49 By: Pierre Jean Duvivier

An old concept is emerging again with leaders in the digital age: the servant leader.(2)

The notion send back humility but also is useful and not necessary a lack of strength.

This notion is not new. Some in the 20th like John Aldair (1) born in 1934 and in late 1970 with Robert Greenleaf wrote about the leader who is helping people in his team to achieve their objectives by providing support and help.

"You serve my career then I am serving you in return, too" could be one of the sentences of the perfect "servant leader".

We have also the idea of the general in front of its troop and not hidden in his HQ behind a strong wall too.

Close of us, Elon Musk can be seen as a servant leader even if he describes itself as a transformational leader.

“A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.” -- Elon Musk (in a talk about Telsa)

The problem that is facing a lot of companies in the digital age it's that there are no rules, no law and the expert of today won't be the expert of tomorrow.

I have seen some explosive curve in revenue with super-mega ads working like never we have seen and with the same ads and the same channel a big failure a few months after with the same people behind and same people of front buying. 

The right momentum at the right place is the key and you don't have other options to bet on the intelligence of your team.

The whole market is becoming a liquid market you may consider like traders consider classics stocks or forex market: chaotic behaviors are the common soup of the marketers of today.

To be an extreme authority leader now in the digital age, you need to be a genius because it's like you are thinking you will have always a good answer for tomorrow, alone. For me, sorry, you are just stupid

 

 

(1) https://en.wikipedia.org/wiki/John_Adair_(author)

(2) https://en.wikipedia.org/wiki/Servant_leadership