A very good video about why Virgin succeed in the airline business while others were going straight to the bankrupt
This video of 2013 has to be understood as " The key point of your customer care is the mind spirit of your employees"
No matter of the tools you are using, it's finally your employees who are the face of the company..
Yes, Customer Care is the core of your business, i tell you all about my experience with Shopify (french)
I am perhaps a very horrible client but I think I am the 99% of the client online now. I tell you a little story.
Last(s) day(s) I have clients using Shopify then I told my self: ok let's do a store for pleasure just to see what all this drop shippers are talking about and i decided to train myself dropshipping with few google ads. Yes just for fun but there were professional reasons behind too. I don't like the business model of Shopify at all, to be honest, but I would like to test why it's so great and recommend it later ...
Leadfeeder did again great with an awesome blog (1) where they rank at least 40 of the best tool to collect lead and manage the follow up behind. You have all the tools to test and use for some $$$ by month to do your marketer job. There is no need now to develop an in-house tool, you have all in SaaS mode, sometimes even free to start with.
An old concept is emerging again with leaders in the digital age: the servant leader.(2)
The notion send back humility but also is useful and not necessary a lack of strength.
This notion is not new. Some in the 20th like John Aldair (1) born in 1934 and in late 1970 with Robert Greenleaf wrote about the leader who is helping people in his team to achieve their objectives by providing support and help.
"You serve my career then I am serving you in return, too" could be one of the sentences of the perfect "servant leader".
A solution to solve the power of gravitation of big brand in IT field : the amazon web service's case
The Amazon Web Service service is a funny thing. Very hard to configure, there is now a special job for this new IT ecosystem, but they are still attracting mid-size companies or even worse small companies to them.
They are attracting them without any effort to do it: the power of the brand of Amazon is very strong even far away from their initial job which is e-commerce.